Universal Air: Brand Identity
Graphic Design & creative asset production
THE MISSION
Universal Air is a commercial and residential air conditioning and plumbing specialist servicing the southwest Florida area. The brand sought to build a brand direction around the existing logo. Thereafter, this direction was used for producing print collateral.
SCOPE
Using low rest assets to re-create and instill a brand guideline
Keep color palette
SOLUTION
Mixing an Americana inspired color palette with strong visual curves to highlight a bold and fast moving brand. Pairing the the company's existing serif look with a sans serif that would modernize the brand and compliment it's strong visual presence.
