Modloft Black
Brand Identity and creative asset production
THE MISSION
Modloft embarked on a strategic initiative to diversify its brand into three distinct sub-brands: Modloft Black, Modloft, and ML. Exclusive products will be available solely on Modloft.com, targeting a higher market bracket. The brand concept has been field-tested at HPMKT, targeting furniture sellers and enthusiasts.
KEY ELEMENTS
Brand Name: Modloft Black
Modloft Black represents an exclusive, upscale line of our products, featuring refined finishes and a premium aesthetic.
SOLUTION
To distinguish Modloft Black, a new logo, 'MB,' with a serif look has been designed, giving the brand a classic and timeless feel. The color palette is limited to black and white, aligning it with the overall Modloft family. The Modloft Black concept was tested at HPMKT, targeting a niche audience of furniture sellers and enthusiasts, to gauge its mass appeal.
METRICS OF SUCCESS
Increased Revenue from Modloft Black.
Positive Customer Feedback and Market Response.
Modloft Black generating 20% of sale revenue 6 months into launch.
