Miami Gay Men's Chorus: Campaign Visuals
Alex in Discoland & Magic City Christmas Seasonal Concert Series

MAGIC CITY CHRISTMAS
An extraordinary holiday adventure that turns Miami into a magical wonderland. Join Santa on Christmas Eve as he embarks on an unexpected journey through the vibrant streets of the "magic city." When Santa's sleigh goes astray, the reindeers break free, and it's up to Santa to gather them again.

THE MISSION
Visual art direction that for the Miami Gay Men's Chorus' "Magic City Christmas" holiday show. Produce poster design along with marketing collateral needed to promote the show. 

Key Messages
Concert Name: Magic City Christmas
Date & location of the event along with ticketing information

SOLUTION
Our captivating poster showcases Miami's iconic cityscape by the water, radiating with richness and vibrancy. With a cool color palette of blues and purples, the artwork captures Santa's perspective amidst the clouds, emphasizing that the true magic lies within the city itself. Experience the enchantment as Miami embraces the spirit of Christmas like never before.

Metrics of Success
Increase performance ticket sales by 25%
Increase social engagement

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